My name is Alex, I am a product designer and art-director based in Serbia. I have +10 years of experience in innovative and profitable digital products up to +40 million MAU. I have a deep knowledge in UX/UI design and prototyping for adaptive web-sites and mobile apps. Also, I have strong background in visual design. British Higher School of Art and Design graduate.

Skills – Mobile and Web products design – Prototyping and UI-animation – Visual design – Copywriting

Tools — Figma, Photoshop, Illustrator
— Principle, Cavalry — Clickup/Jira/Trello — Midjourney/Stable Diffusion




Alexander Somov CV 2025.pdf


Smart Watch OS

Smart Watch OS

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<aside> <img src="/icons/window_gray.svg" alt="/icons/window_gray.svg" width="40px" /> NDA / Product design / Design system / Visual design / Wearable devices

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Base info An American startup plans to launch a new product in the smartwatch market: watches designed for outdoor activities, aimed at hunters, thrill-seekers, hikers, and adventurers. The device was developed from the ground up, from hardware and algorithms to the user interface.

About my role I was the sole designer on the team, conceptualizing and creating the entire UI/UX design of the smartwatch operating system from scratch: mapping out the screen flow and interaction logic, designing icons and illustrations, preparing the design system, and communicating with the development team.

Lifehacker digital magazine web app

Lifehacker digital magazine web app

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<aside> <img src="/icons/window_gray.svg" alt="/icons/window_gray.svg" width="40px" /> Product design / Design system / Visual design / Art-direction / Team leading

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